Earned-led culture agency, Example has announced the addition of InterContinental Sydney to its client roster.

Following a competitive pitch, the agency secured the PR retainer to amplify the hotel's brand presence through earned media, targeted influencer initiatives and partnerships.

Co-Founder and Managing Director of Example, Rebecca Jarvie-Gibbs said: "The InterContinental Sydney is a remarkable hotel precinct, blending rich history, architectural splendour and modern experiences to redefine luxury accommodation in the city. We are excited to draw upon our extensive expertise in luxury hospitality to showcase the hotel's unique identity through impactful earned strategies across the year."