Example unveils new 'Culture Practice' positioning; welcomes senior hires
Industry update

Example unveils new 'Culture Practice' positioning; welcomes senior hires

(Pictured, from left: Lucy Karsai, Hepa Taahi, Chris Loukakis, Rebecca Jarvie-Gibbs, Alister Hill, Andy El-Bayeh, Clarice Garcia, Matt Ogilvie and Julia Campbell)

Independent earned-creative agency, Example has launched its new ‘Culture Practice’ positioning to demonstrate its evolved approach to integrated earned media and placemaking to create and amplify captivating places, products and experiences.

The new positioning is supported by new senior leadership hires across client service, strategy, creative, PR and a refreshed fluid brand identity signalling a new era for the agency:
  • Seasoned creative and PR agency leader, Matt Ogilvie has been appointed as Head of Client Service and senior lead of the agency’s Diageo brand portfolio. He joins with over 15 years experience in creative and PR agencies, most recently spending five years at TBWA\ Eleven.
  • Newly appointed Head of Commercial, Julia Campbell, joins following her role in spearheading the growth of tech start-up, Resy.
  • Chris Loukakis has been welcomed as Head of Strategy, along with Clarice Garcia, who joins him as Senior Strategist.
  • Example has also partnered with Karen Ferry as Consulting Executive Creative Director, in charge of spearheading their cultural creativity practice. She will be supported by Conceptual Copywriter, Alister Hill and Art Director, Lucy Karsai, alongside Senior Conceptual Designer, Hepa Taahi, who will lead the agency’s growing studio.
Speaking about the evolution of Example, CEO and Co-founder, Andy El-Bayeh said: "While many chase short-lived trends, our 'Culture Practice' isn't a mere positioning; it's our promise and method driven to help brands earn their place in people’s lives and grounded in the ambition to make places people want to visit, communities they want to join, and experiences they can’t forget. We ensure brands aren’t just noticed but remembered. That's the power of truly captivating work."

Managing Director and Co-founder, Rebecca Jarvie-Gibbs added: "Our new positioning as a Culture Practice talks to our expertise in action. Like our changing cultural landscape, Example is constantly evolving to keep up with the speed of culture. Key to this is the assembly of brilliant talent, and our impressive new hires across strategy, creative, PR and brand bring a fresh wave of inspiration to Example."

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