FINN Partners has announced the appointment of Annouchka Behrmann as a Senior Partner in Hong Kong. Annouchka has joined the FINN Greater China leadership team and now reports into Cathy Feliciano-Chon, Managing Partner of FINN Partners Greater China.

Prior to this appointment, Annouchka was Edelman’s Head of New Business and Client Experience APAC, where she developed a multi-award-winning campaign for Oatly and launched The Xiqu Centre, M+ and Hong Kong Palace Museum.

Annouchka previously spent two decades in London as Managing Director Brand at MHP Communications and Head of Retail and Leisure at Hill & Knowlton. She is currently a member of the Global Women in PR mentoring programme and a former Chairperson of PRHK.

Howard Solomon, founding managing partner with responsibility over Asia, commented of this appointment, “Annouchka is a seasoned communications pro, proven business leader and a great culture fit for FINN. Her intimate knowledge of this region, coupled with her expertise in strategic communications and campaign development, make her the ideal person to mobilise our teams and partner with clients to drive bottom line impact."

“FINN Partners is at an important inflection point and is exceptionally well-positioned to grow in Hong Kong and the wider region as we support a broader base of clients. The deep connections and long track record of the team in Hong Kong combined with FINN’s agile fast-growing international network makes us a force to be reckoned with. It’s an exciting time for me to join,” said Annouchka.