FINN Partners Singapore has appointed Safina Samian as Senior Partner. In her new role, Safina continues to head the firm's integrated marketing communications (IMC) practice, and is responsible for client growth across sectors including technology, finance, healthcare and energy.

“Communications today is a lot more layered. No one channel or method is strong enough on its own,” says Safina. “This is why FINN Partners has made it our mission to inform our clients and help move our craft towards a truly integrated approach. I am excited to see where 2023 will take us, especially with such a talented and dedicated team of consultants as colleagues.”

Naeema Ismail, Managing Partner at FINN Partners Singapore commented, “Our IMC practice has grown leaps and bounds over the last two years, and Safina has played such a pivotal role in driving this forward. I am confident that under her leadership, the IMC business will continue to evolve and embody our fundamental beliefs in delivering client-centric and integrated solutions."

The agency has also promoted three other consultants:

• Jessie Ng has started as Senior Manager.
• Suraya Tay is now Senior Manager.
• Will Chin has been promoted to Associate Manager, Content.