Global technology communications and marketing consultancy, Hotwire, has announced that B2B technology marketing agency, GetIT has officially become part of the Hotwire brand a year after the acquisition of the company in July 2022. 

GetIT Founder and Chief Executive Officer, Anol Bhattacharya is now Managing Director, Marketing, for Hotwire Asia Pacific.

GetIT’s offices in Singapore, Malaysia, India and Japan will join the 11 Hotwire offices around the world, deepening the consultancy’s offerings in reputation, relationship and revenue services, which include digital marketing, content production, account based marketing and public relations, while extending the consultancy’s global reach into more of the APAC region.

The four new country offices expand Hotwire’s APAC network to nearly 50 employees and six offices, including the existing Hotwire offices in Australia.

Hotwire's Global CEO, Heather Kernahan said: “Growing our presence in APAC reflects our ambition for accelerated global expansion and continued support for our clients in navigating the current tech landscape via our reputation, relationship and revenue services. We’re thrilled to extend the Hotwire footprint across Asia Pacific with our expanded capabilities and specialised communications and marketing services for technology and innovation leaders.”