Moves
Intrepid Travel appoints first APAC Head of PR and Comms
Adventure travel company, Intrepid Travel has welcomed Joanne (Jo) Crisp as the brand’s new Head of PR and Comms for the APAC region. With diverse marcomms experience across B2B and B2C environments, she has previously held senior roles at various Australian organisations, including Westpac, ANZ and Graincorp. She also brings understanding of the travel industry and its customers, having co-founded tailor-made Melbourne-based travel agency Forth and Wonder.
Based out of Intrepid's Melbourne headquarters, Jo will be working closely with Intrepid's ANZ and Asia Managing Directors, Brett Mitchell and Natalie Kidd, to take on strategic oversight of regional public relations and communications, with a focus on consumer and trade media, as well as advancing the purpose-led business’ social and environmental advocacy programme in the region. She will also be working closely with Intrepid's Global VP of Communications, Mikey Sadowski to help shape and guide the regional communications program across APAC.
Jo comments on her appointment saying: "It’s not every day you can contribute to building a global iconic brand that's still majority founder owned and truly committed to being a force for good.
"An intrepid traveller at heart, I could not be more excited to support the local team to grow, develop and maintain a strong public image in 2024 and beyond, as we celebrate 35 amazing years of Intrepid’s iconic brand of travel and one I have long admired."
Based out of Intrepid's Melbourne headquarters, Jo will be working closely with Intrepid's ANZ and Asia Managing Directors, Brett Mitchell and Natalie Kidd, to take on strategic oversight of regional public relations and communications, with a focus on consumer and trade media, as well as advancing the purpose-led business’ social and environmental advocacy programme in the region. She will also be working closely with Intrepid's Global VP of Communications, Mikey Sadowski to help shape and guide the regional communications program across APAC.
Jo comments on her appointment saying: "It’s not every day you can contribute to building a global iconic brand that's still majority founder owned and truly committed to being a force for good.
"An intrepid traveller at heart, I could not be more excited to support the local team to grow, develop and maintain a strong public image in 2024 and beyond, as we celebrate 35 amazing years of Intrepid’s iconic brand of travel and one I have long admired."
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