DBS Bank has welcomed Jerome Tam as SVP, Group Strategic Marketing & Communications in Hong Kong to focus on media relations and internal comms. With close to two decades of experience, Jerome joins after eight years at Societe Generale, where he recently headed APAC-wide editorial, internal comms and social media. Prior to this, he handled media relations for global banking and markets at HSBC and worked at agencies including Ogilvy PR and H+K Strategies.