Jessica Allison has been appointed as General Manager of Herd MSL New Zealand, as the agency bolsters its capabilities across consumer and corporate communications. Her remit will be to re-introduce the agency to the local market under the Herd MSL banner, which sees the agency join forces with their Australian counterparts to offer strengthened capabilities across consumer and corporate communications, and sustainability.

Jessica joins the agency after returning to New Zealand from Melbourne, where she spent a decade working in senior roles across a range of PR agencies, most recently as the General Manager of Mango Communications. She brings over 17 years of PR and brand communications experience, having previously worked with brands across the technology, retail, luxury, FMCG, energy and for-purpose sectors.

On the appointment, CEO of Herd MSL ANZ, Skye Lambley said: "I am excited to work with Jessica to grow Herd MSL’s presence in the New Zealand market. She has proven experience growing agencies and leading teams to deliver innovative communications solutions for clients that result in positive business impact."