Kenangan Coffee partners with Zeno Group Singapore
Client win

Kenangan Coffee partners with Zeno Group Singapore

Kenangan Coffee, also known as Kopi Kenangan in Indonesia, has chosen Zeno Group Singapore as its integrated communications partner for its entry into Singapore. The agency will spearhead the brand's integrated communications strategy, overseeing all aspects from strategic planning to earned media, influencer engagement and social media, as it aims to drive the brand’s growth within Singapore’s evolving coffee landscape.

Quennie Tan, Head of Marketing at Kenangan Coffee commented, “This marks a significant milestone for our business, and we were seeking an agency partner who not only understands the Singaporean market but, more importantly, can offer us expert guidance in devising the most effective strategies for an integrated and dynamic media landscape. Zeno’s comprehensive approach in integrated storytelling through earned media, creators and social media proved to be a resounding success. We're grateful for the dedication and effort put in by the team that allowed us to launch our inaugural outlet with tremendous results. We eagerly anticipate our ongoing partnership with Zeno as we continue to expand further across the city state."

David Lian, Managing Director, Growth and Innovation, Asia at Zeno Group Singapore said, “It is an honour to be Kenangan Coffee’s partner of choice in their momentous entry into the Singapore market. From their initial launch, we've witnessed overwhelming response from Singaporeans, which bodes well for the brand's future growth. We brought the best of our integrated suite of creative, analytics and public relations and influencer management capabilities to create buzz around their inaugural outlet. Now, we’re excited to focus on the brand’s next phase to further introduce high-quality Indonesian coffee at an accessible price to the rest of the nation.”

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