Senior executive staff from the office of former Victorian Premier, Daniel Andrews have launched a new strategic advisory firm, Foster McCrone Ratcliff & Sims (FMRS Advisory). The new firm, which has a 50-50 gender split, will advise on strategy, planning and execution, reputation and crisis management, strategic communications and digital campaigns, and business transformation. It will not, however, lobby governments on behalf of its clients.
  
The four Managing Partners comprising FMRS Advisory are former Chief of Staff Lissie Ratcliff, former Deputy Chief of Staff Jessie McCrone, former Director of Strategy Ben Foster, and former Director of Media Adam Sims. 

The group has over 50 years’ experience advising federal and state governments and business, with Adam Sims moving to the new venture from industry super fund-owned funds manager IFM Investors, where he is currently Director of Global Corporate Communications.

The Partners’ expertise has been gained through experience in senior roles during the pandemic, complex policy and regulatory challenges, natural disasters, cyber attacks, major M&A transactions, corporate restructuring, leadership transition, and major project implementation.

Managing Partner, Lissie Ratcliff, said the timing is right for a firm like FMRS Advisory: "Organisations need to maintain social license from their customers, shareholders, governments and the broader public, and the right advice at the right time can be the difference between success and failure.
  
“Our clients can expect us to give it to them straight - we will work directly with them and provide the strategies and the tools they need to get the results they want.” 

Foster McCrone Ratcliff & Sims Advisory will officially open its doors on Tuesday 2^nd April 2024.