Ogilvy has announced new senior leadership appointments in Asia, naming B. Ramanathan (Ram) as Chief Marketing Officer for Ogilvy Asia and promoting Janet Tsai to the role of Chief Communications Officer for Ogilvy Asia. They will work hand in hand to strengthen Ogilvy’s position in the market, developing and promoting new offerings across Ogilvy’s five business units across content, data and technology. In his new function, Ram will lead Ogilvy’s go-to-market approach in Asia, responsible for marketing and new business efforts. He most recently served in a dual position as Chief Executive Officer for Ogilvy Indonesia and Bates CHI & Partners Indonesia. Following Ram’s regional promotion, Ogilvy’s operations in Indonesia will now be led by Sieg Penaverde, who previously Chief Operating Officer.