The Hoffman Agency has named Dominique Rose Van-Winther Managing Director of Asia-Pacific. Based in Singapore, Dominique succeeds Caroline Hsu, who will continue as the agency's Chief Global Officer, a role she took on in 2022 in addition to that of Asia-Pacific Managing Director. As Caroline steps into her global role full-time, Dominique will report into her, with all regional market leads reporting directly into Dominique.

With close to 20 years of tech, B2B and consumer agency and management consulting experience, Dominique previously ran her own consulting firm and spent more than a decade in regional leadership roles at Weber Shandwick. She is also the Founder and COO of the Blockchain and Crypto Association of Singapore (BCAS).

Caroline commented of this appointment, “Dominique has deep roots in both Asian and Western geographies. As a global agency, we value the confluence of insight that this experience brings. We also put a premium on the combination of technological know-how, business expertise and consumer-centricity. Her appointment marks a levelling up for the agency and will enable us to create even more value for clients in a world where accelerating technological change and geopolitical and economic upheaval are facts of life.”