Taco Bell Australia has added creative communications agency, one green bean, to its roster of agencies. The agency will be working across influencer, social media and PR projects to support product launches and brand building.

Speaking about the new partnership with ogb, Andrew Howie, Chief Marketing Officer at Taco Bell South Pacific, said: “Since launching in Australia in 2017, we’ve seen steady growth of the Taco Bell brand locally with restaurants opening across QLD, NSW, VIC, and WA. We’re excited to appoint One Green Bean to support us as we enter a new stage of growth in Australia. We know how important it is as a challenger brand in market to build brand love and an agency like one green bean is perfectly placed to help us do that - whether it’s through Influencer, Social or Earned media.”