Creative communications agency, one green bean (ogb) has been appointed to support trade PR, influencer collaborations and social media for Time Out Australia, following a competitive pitch.

To support the expansion of Time Out's national reach, a consumer campaign designed to drive awareness will be launched soon by ogb, which includes Time Out's Cult(ure) Club influencer program. The agency will also be working with the Time Out Australia team to create a UGC (User Generated Content) social campaign asking Australians to "show us the best of Australia".

Laura Byrne, Head of Content at one green bean said: "Time Out is known all over the world for being an in-the-know guide for locals and travellers alike, so we’re thrilled to be on board to help expand the brand nationally in Australia. Our sector experience across travel and lifestyle, together with our Gen Z audience expertise puts us in good stead to deliver this integrated launch campaign which we’re excited for everyone to see."