Boutique PR and marketing communications firm, POPCOM has announced their newest client partnership with Sydney-based bullion retailer, Jaggards. The retailer will be celebrating their 60^th anniversary this year and has tapped POPCOM to help elevate their brand presence.

Director of POPCOM, Amanda Lacey said: "We are working closely with Jaggards and have developed a very achievable, interdependent campaign to help Jaggards intensify and louden their image, building upon the fantastic connections they have with their current customer base."