Pyrmont-based PR agency, POPCOM has announced its newest client partnership with Lord & Lion, a heritage brand of luxury spices, bringing Indian and Sri Lankan flavours into Australian homes.

Lord & Lion was founded by Sydney local, Eresha De Zoysa, a fourth-generation spice merchant whose family has been in the tea and spice business in Sri Lanka for over 120 years.

POPCOM will be focused on elevating Lord & Lion’s brand presence in the Australian market.

POPCOM Founder and Director, Amanda Lacey said that she can’t wait to broadcast the Lord & Lion story: "It’s easy to be a compelling storyteller when you are passionate about the brand, and the POPCOM team have had Lord & Lion in our pantries for years.

"We are long-time supporters of Eresha and her brand, and we are very excited to amplify Lord & Lion’s brand presence to where it really deserves to be; right at the top."