Set to open late April in Takanini, multinational Louisiana fried chicken chain, Popeyes New Zealand has named Hearts & Science as their media agency in Aotearoa, following a rigorous pitch process. The agency's relationship is effective immediately and will cover strategy, data, AdTech, PR, partnerships, media planning and buying.

General Manager of Hearts & Science, Cassidy Meredith said: "We're excited to be partnering with such a global iconic brand - that is Popeyes. At Hearts & Science, we know how to transform key signals into meaningful connections between brands and consumers that drive exponential growth. It’s a brilliant brand with a phenomenal product offering that we know New Zealanders will absolutely love."

Popeyes adds to Hearts & Science's growing portfolio list, which includes BNZ, Contact Energy and The Warehouse Group.