PR Shed has launched a free interactive calendar of awareness days, cultural events, premieres and more for 2024 to help marketing and PR teams plan their 2024 activities.

The 'Days & Events Calendar' includes over 2000 events, including local and international public holidays, celestial events, key financial reporting dates, major sports fixtures, red-carpet events, as well as key dates for charities, health organisations and industry associations. The calendar also filters events by industry vertical to help brands create culturally relevant content throughout the year.

Founder of PR Shed, Celia Harding said: "There isn’t one place where all of this information is readily available and with ChatGPT not yet able to pull this content together reliably, I thought I’d do us all a favour and collate something valuable that everyone can use.

"Being relevant is the key to success in a social media era where continually evolving algorithms across Linkedin, TikTok and Instagram mean it’s increasingly challenging to be seen and heard."

The full digital calendar can be accessed here.