Integrated communications agency, PRecious Communications, has established a local office in Vietnam as part of its ongoing expansion across the Greater Southeast Asia (GSA) region.

The business has also announced two senior comms hires:

• Pham Thanh Hien has joined as Senior Manager, bringing more than 10 years of experience in the PR industry in both Hanoi and Ho Chi Minh City. Prior to joining PRecious, Hien led an agency team supporting Meta (formerly Facebook) on implementing strategic communications campaigns.
• Vu Dinh Khanh has also been hired as Manager of PR and New Business. Khanh (is this the correct first name?) has held various roles in communications and marketing over the past 15 years, across industries including television, technology, consumer and real estate.

PRecious Communications already represents a range of businesses across Vietnam, including global cleantech solutions provider, BayWa r.e., insurtech business, Igloo, and supply chain planner, RELEX Solutions.

PRecious Managing Director and Founder, Lars Voedisch, said this expansion marks the next step in the company's move to strengthen its presence across the region. “Vietnam is at the forefront of Southeast Asia’s fast-expanding digital economy and exhibits a strong mobile engagement," he said. “Building on that strength, we are extending our strategic communications support to local and foreign brands looking to grow their presence in the country.”