Publication Profile: Australia in Space Magazine
Answers submitted by Chris Cubbage, Director & Executive Editor.
Tell us about Australia in Space Magazine. What sort of content do you publish?
We cover the full diversity of the Australian and international space industry. Our latest edition was a special export-focused and international edition, released as Official Media Partners to the Space Foundation’s 38th Space Symposium in Colorado Springs, The Andy Thomas Space Foundation’s 15th Australian Space Forum in Adelaide, and the Space Sustainability Summit in New York, amongst others around the world.
This followed our participation earlier this year at the Avalon International Airshow in Melbourne, and the Global Space and Technology Convention in Singapore. Both were very well attended by international space sector delegations, and our Australia in Space TV interview playlists from these events include interviews with guests from Australia, UK, USA, Singapore, Poland, and India.
Who is your target audience?
Space is a global industry with global opportunities. Our audience is therefore the international space sector, as well as the supporting technology sectors of advanced manufacturing, data science, earth observation, drones and robotics, cybersecurity, defence, national security, and high-performance computing.
Who makes up the editorial team?
Our team includes editorial and support staff, as well as correspondents located in Sydney, Perth, Singapore, London, and Mumbai.
Are there any top upcoming events or topics you're looking forward to covering?
The print edition of Australia in Space Magazine has recently been distributed in the USA, including space industry events in Colorado Springs and New York. In Australia, we have been distributed at the 15th Australia in Space Forum and Locate 23 Geospatial Conference in Adelaide.
We're very excited to be delivering our next Space Industry Sundowners in Brisbane on Tuesday 13th June and Sydney on Thursday 15th June. These are being held at the Queensland Centre for Advanced Technologies and the Australian Centre for Robotics in Chippendale.
From Monday 23rd to Tuesday 24th October in Perth, we will be bringing together leaders from across the Indo-Pacific and beyond for opportunities in space and cross-sector technologies, and innovation for the Space & Earth Conference. It is supported by the WA Department of Jobs, Tourism, Science and Innovation, and Business Events Perth.
What advice would you give to PRs hoping to pitch to Australia in Space Magazine?
Be realistic about asking for free content and promotion in particular, given a general lack of knowledge and understanding of the sector. Clients need to be educated to have a supporting marketing budget alongside a PR budget.
In a rapidly growing sector such as space, they often seem to need education on having a suitable marketing strategy, rather than a shutter gun approach many PR agencies seem to offer.