Sefiani and its parent company, Clarity Global have launched their inaugural Clarity Global Crisis & Reputation Report, with learnings to assist CEOs, chief marketing officers, corporate communicators, social and digital media managers, and university students.

The report includes detailed analysis by Sefiani and Clarity Global's crisis management specialists in Australia, North America and the UK of six crises, covering the initial trigger incident, how the crisis played out and was managed (or mismanaged), and the reputational impact. Each crisis case study includes key outtakes and learnings, and the report concludes with advice for best practice crisis response, communications and management.

President ANZ & Reputation Counsel, Robyn Sefiani said: "The past year has seen high profile companies in Australia from Woolworths to PwC, Optus and Qantas suffer brand and reputation damage due to poorly handled crises. Globally, we’ve seen the same with Taylor Swift - yes, hard to believe now - Southwest Airlines, Elon Musk’s Twitter/X and the Confederation of British Industry.

"It’s valuable for leaders and communicators to reflect on these incidents and apply learnings to their own organisations."

The full Clarity Global Crisis & Reputation Report can be found here.