Sling & Stone to launch first signature JW Marriott hotel in Aotearoa
Sling & Stone has been appointed following a competitive pitch to launch the very first JW Marriott hotel in New Zealand.
As strategic communications partner for the refurbishment, Sling & Stone will be sharing the hotel’s transformation journey across a long-term integrated PR, events, social media and creator campaign that will reach consumer and travel industry audiences in the Asia Pacific region.
Sian Church, Head of Sling & Stone New Zealand said that the travel and hospitality sector is booming, but also changing: "Traveller expectations have shifted in a post-COVID environment, and they expect and want more mindful, connected experiences. What we love about JW Marriott is that it’s not just another hospitality brand jumping on a trend: JW Marriott pioneered mindful travel decades ago and has remained true to this identity since.
"This isn’t your ordinary hotel launch story, which absolutely plays to our strengths of re-writing industry playbooks in the same way JW Marriott rewrote the playbook for mindful luxury. We are excited to launch this iconic property and make it one of the most in-demand, must-stay hotels in New Zealand."