Special PR has been appointed by Hawke's Bay Tourism to manage communications and PR after the region was named a Great Wine Capital of the World. The agency will be looking after the communications strategy, content production, media relations and partnership management for the wine region.

Natasha D’Souza, Senior PR Director at Special PR, added: “We’re thrilled to have been appointed by Hawke’s Bay Tourism, and have grape expectations for the success of this campaign. It fits in well with our roster of consumer, lifestyle, travel and tourism clients and it means a lot to know we’re helping shift the dial for the Hawke’s Bay.”

For more details, please contact kelly.grindle@specialgroup.co.nz