Telum connects: What does an ideal press release look like?
Jessica Damiana
Press materials such as press releases could be an important part of a journalist's daily routine. It has a potential to be developed into an in-depth piece as well as keeping them up-to-date.
However, they still find that sometimes press materials are not written effectively. Raja Eben Lumbanrau of BBC News (Jakarta) suggests that communications professionals go back to the basics. ''It should provide an answer to the 5Ws + 1H, which stands for what, when, where, why, who and how.'' Arfyana Citra of Kontan also suggests they should always introduce themselves first when sending press releases.
Meanwhile, Mother & Baby Indonesia's Senior Editor Tifanny Warrantyasri said no press kit is complete without high resolution photos with captions. A local journalist working for a Japanese newspaper, Rizki Akbar Hasan, said he has no problem with press materials written in Indonesian of English, since the most important thing is the accuracy of the data.
However, they still find that sometimes press materials are not written effectively. Raja Eben Lumbanrau of BBC News (Jakarta) suggests that communications professionals go back to the basics. ''It should provide an answer to the 5Ws + 1H, which stands for what, when, where, why, who and how.'' Arfyana Citra of Kontan also suggests they should always introduce themselves first when sending press releases.
Meanwhile, Mother & Baby Indonesia's Senior Editor Tifanny Warrantyasri said no press kit is complete without high resolution photos with captions. A local journalist working for a Japanese newspaper, Rizki Akbar Hasan, said he has no problem with press materials written in Indonesian of English, since the most important thing is the accuracy of the data.
More stories
Telum media database
- Tiffany Warrantyasri
- Raja Eben Lumbanrau
- Kharishar Kahfi
- Arfyana Citra Rahayu
- Rizki Akbar Hasan
-
BBC News Jakarta
17 contacts
1 media request -
Kontan
12 contacts
11 media requests -
The Jakarta Post
18 contacts
14 media requests -
Mother & Beyond Indonesia
9 contacts
-
The Asahi Shimbun Indonesia
3 contacts
-
Telum Media
11 contacts
68 media requests
Get in touch to hear more
Request demoTelum alerts
Regular email alerts featuring the latest news and moves from the media industry across Asia Pacific Enjoy exclusive daily interviews with senior journalists and PRs as well as in-house editorial and features from the Telum team
Subscribe for alerts