"Many times PRs ask us to provide coverage or whether we can run the press release, but oftentimes, it's very difficult to justify putting such news out because there are not really relevant to our readers and since we are based in Sabah and Sarawak."

Telum Media recently spoke with Ronnie Teo who is the Chairman of Kuching Division Journalist Association (KDJA) for the term 2021 to 2023. He is currently also the Business Editor at The Borneo Post where he has been with the publication for more than a decade.