Telum Vox Pop: Gen Z in the PR industry

By Melody Lo

The newest cohort of PR practitioners, from "Gen Z" are entering the global workforce, bringing with them advanced digital literacy skills and fresh perspectives.

Born between the mid-1990s and early 2010, this generation has a keen understanding of social media, new and emerging digital platforms and online communications strategies which are an increasingly valuable asset to any brand.

Telum sat down with a selection of emerging PR and communications practitioners across Southeast Asia to explore their journey in the PR industry so far.

We spoke with: 
  • Marissa Iman, Client Executive, Hexa-Communications
  • Khalisha Farhanah, Corporate Communication Associate, Bobobox
  • Nadhirah Salemi, Public Relations Executive, Mad Hat
  • Zoe Chan, Public Relations Executive, Mad Hat

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