As the world moves towards an enhanced focus on sustainability, it is more important than ever for the media to identify greenwashing attempts by businesses. Greenwashing is when an organisation makes deceptive claims that their products or practices are environmentally friendly.

To commemorate World Environment Day, Telum asked the following journalists across Southeast Asia how they evaluate a story pitch for authenticity when it comes to sustainability:

• Samantha Ho, Regional Correspondent, Eco-Business
• Basten Gokkon, Senior Staff Writer, Mongabay
• Soon Li Wei, Features Journalist, BERNAMA Newswires

Watch the full vox pop here.