The Hoffman Agency has promoted Maureen Tseng to General Manager of Singapore and Indonesia as it sharpens its focus on Southeast Asia and expands its integrated marketing communications (IMC) offering in the region. As part of these efforts the company is also setting up a Southeast Asia task force to manage regional remits, which Muareen will oversee.

Maureen has served as Singapore General Manager since 2018. She has worked with the company for more than 25 years and was the first employee in Asia. In assuming leadership of Indonesia as well as the Southeast Asia hub based in Singapore, she will be directly responsible for one of Hoffman’s key growth markets.