Positive change agency, Think HQ has won the United Nations Educational, Scientific and Cultural Organisation (UNESCO) Victorian Creative Cities Network (VCCN) account in a competitive pitch.

The agency will undertake a two-year project of work across Melbourne, Geelong, Ballarat and Bendigo to create a uniting strategy aimed at elevating and promoting the UNESCO VCCN to local, national and international audiences. The work will span strategic communications, content strategy and production, as well as earned media.

Think HQ Founder and Managing Director Jen Sharpe said: "These are the types of briefs that get us excited and where we can do some of our best work. Strategically and creatively, it’s an awesome challenge as each of the cities is so different - but difference is what drives and inspires us.

"We’ve loved the collaboration between all of the cities so far and can’t wait to start putting the strategy into action."