Independent agency, Thrive PR + Communications, has started the new financial year with the appointment of its first Executive Leadership Team (ELT).

The newly created female-led Executive Leadership Team will work with Thrive founder and Chief Executive Officer, Leilani Abels and comprises three new Executive Directors:

• Former General Manager of Thrive's Sydney operations, Clare Basire, who has been part of the agency's national leadership since 2017, will be focusing on driving the growth of both Thrive’s new and existing global and local brand portfolio, as well as being the custodian of the Sydney and Auckland offices.
• Snezna Kerekovic, who joined Thrive in 2020 after three decades at multinational agencies, will continue to direct Thrive’s People and Culture strategy and extends her remit to become custodian of the Melbourne, Brisbane and Gold Coast operations.
• Following nine years working with Thrive, Carol Qui has also extended her role at Thrive as Executive Director (Finance) which includes a remit across IT & legal.

Leilani said: "Consistent leadership has been key to Thrive’s growth over two decades. In turbulent economic times, you need stable executive leadership most. Elevating and identifying leaders from within the business, providing new opportunities and nurturing growth. This starts at the top and filters through every level of our agency.

"Thrive delivers a unique intersection of communications to global and local brands bringing brand reputation (corporate communications), brand love (customer communications) and digital creative services together. Few PR agencies combine these services effectively under one agency umbrella. The ELT’s capabilities and clear responsibilities allow us to strengthen this high demand of services."