Approaching its fifth year in business, tide.pr has announced their rebrand to Tide Communications. This decision reflects the agency's belief that its previous branding and positioning no longer accurately represent the full scope of its services, which now extend beyond just PR.

Tide’s leadership team and key stakeholders decided that it was time for the business to level-up, which translated to a nationalisation growth strategy with a focus on Sydney and Brisbane, refined internal processes, expanded services encompassing content, brand and events, as well as a new brand.

Managing Director at Tide, Stacey McArdle said: "Our five-year anniversary felt like the right time to re-evaluate where we’ve been, where we are now and where we’re going. Our name no longer represented who we were or what we could offer.

"Beyond PR, we work with a cross-section of clients on influencer marketing, content creation, events and activations and connect them with our content and digital marketing partners as and when needed. It was clear to us that we had outgrown our branding and needed to flip the script and do what we do best, for ourselves - PR."