W in Singapore is expanding into the metaverse, with a dedicated offering for brands exploring the metaverse and Web 3.0. W3 is the agency's latest offering operating exclusively in the metaverse, with a comprehensive 360 consultation offering for brands that spans NFTs, immersive AR and VR experiences, avatars and virtual 3D spaces. First launched in London, W's global headquarters, W3's existing work in the Web 3.0 space includes a digital fashion collection and "reforestation" tournament in Fortnite for the Institute of Engineering and Technology to drive STEM engagement with Gen Z audiences, as well as a series of NFT player cards with Monkey Shoulder.