Weber Shandwick, in partnership with KRC Research, has released a new study titled, 'Paths to Growth - What’s Next for Asia’s Brands'. Conducted amongst 218 participants at companies headquartered in China, India, Japan, South Korea, and Singapore, the study examines the myriad of issues Asian companies face when expanding overseas, uncovering the reasons and trends behind the strategy with a deep dive into insights and reputation challenges.

Key highlights:

• Five biggest challenges of global expansion are understanding customer demand (52 percent), supply chain issues (50 percent), sourcing talent (38 percent), complying with local laws and regulations (45 percent) and navigating local cultures (51 percent).
• Most respondents describe their company’s reputation as less favourable outside Asia than within the region, and cybersecurity as the number one challenge across the board.
• Revenue and profitability are key reasons for expanding outside the APAC region for many markets.

For the full report, contact enquiryapac@webershandwick.com