Wunderkind, a performance marketing solution has enlisted the assistance of The PR Group to bolster its communication and public relations efforts in Australia. Following a competitive pitch, Wunderkind initially engaged The PR Group to launch their brand into the Australian market and have now re-engaged with the agency for an ongoing retainer to elevate its brand in the region.

The PR Group will be tasked with building Wunderkind’s communications strategy and leading media relations efforts.

Melissa Shawyer, Managing Director at The PR Group said: "We were born with the belief that through effective communications, real change is possible. This belief unites our team and inspires us to do better.

"We’re excited to work alongside Wunderkind to unlock their story, define their purpose and drive impact in the Australian market as they bring their game-changing performance marketing proposition to more brands."