Independent public relations and communications agency Anne Wild & Associates (AWA) has been appointed by AYANA Estate and AYANA Komodo Waecicu Beach to represent their resorts in Bali and Komodo, Indonesia.

With a remit to rebuild brand awareness and drive sales in both consumer and trade markets in Australia and New Zealand, AWA will work alongside its Balinese partner agency, Scop3 to deliver a comprehensive media and communications programme.

The appointment adds to AWA’s stable of travel and tourism clients, which includes recently added boutique Southeast Asian river cruise company Heritage Line, Myconian Collection in Mykonos, and Pan Pacific Hotels Group in Asia.

AWA’s Managing Director, Anne Wild said: "Travel is one of our passions at AWA, and we are delighted to partner with AYANA at a critical time for the brand, with a raft of innovative developments in the pipeline. Indonesia resonates incredibly well with luxury-loving local travellers, and we’re excited to showcase the incredible offering at Bali’s largest integrated resort AYANA Estate, and to inspire visitors to explore exotic Komodo, one of the region’s less discovered gems."

AWA’s Head of Travel & Lifestyle, Anna Caswell added: "With Bali recently taking over as the number one destination of choice for Australians, we are looking forward to sharing our extensive expertise in luxury travel to showcase AYANA’s beautiful properties and sailings with travellers looking to experience the very best in Indonesian culture, cuisine, style and hospitality."