Brisbane-based communications agency, Aruga has been appointed by The Cheesecake Shop to hone engagement through strengthening public relations, reputation and communications. They are joined by three other agencies, Elevencom, Wavemaker and The Marketing Lab, as The Cheesecake Shop gears up for nationwide expansion and growth.

The Cheesecake Shop’s Chief Marketing Officer Rebecca Barnes, who was recently appointed to the role, said: "The appointment of these agencies will enable us to increase quality outcomes for our customers and franchisees as we continue to expand our reach across Australia and New Zealand.

"As leaders in their respective industries, the agencies will act as an extension of our marketing team helping to set the brand up for our next decade of growth."