Tracksuit, a New Zealand-born startup on a mission to shape the future of brand tracking, has appointed Sling & Stone as its agency of record across Australia and New Zealand following a competitive pitch process. This comes after Tracksuit announced plans of ramping up its communications campaign work to help transition into their next phase of growth.

Sling & Stone will be tasked with growing Tracksuit’s brand presence among marketing decision makers, which includes founder profiling, tapping into Tracksuit’s datasets on consumer trends, and positioning the platform as a crucial tool in the marketers toolkit.

James Hutchinson, Global Head of Business at Sling & Stone said: “Too few companies truly value the power of brand building in helping them grow. A lot of that is because traditional brand tracking is expensive, time consuming and often out of reach for challenger brands. We have first hand experience of these challenges and we were truly inspired by the solution Tracksuit created."

“Tracksuit is truly democratising best-in-class brand measurement through amazing market research and measurements that will help reshape how brands measure, understand and communicate their value. This is just the beginning of a beautiful partnership and we can’t wait to work with them to help tell their story and properly measure brand value."