Interview
Telum Talks To... Terry Lam, Managing Editor, Weekend Weekly
Please note this video is in Cantonese. The key takeaways are below:
1. New Media Group publishes Oriental Sunday Magazine. It is a consumer magazine and is available every Thursday. The weekly magazine comprises two books. Book A includes Oriental Sunday with a few pages of New Monday. Weekend Weekly is the Book B.
2. Some lifestyle magazines may have two separate print and digital teams, but editors at Weekend Weekly are responsible for both print and digital content.
3. The magazine runs two Facebook pages, Weekend Weekly and Weekend Weekly Jetso, to accurately target different groups of readers.
4. Have an understanding of teams' editorial roles so that PRs can send relevant materials to the right editors. It is also the key to building a long-term relationship.
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Telum Media
Database
Journalists
Shing Hei Lam
Founder / Managing Editor
Media
Weekend Weekly
9 contacts, 2 media requests
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