Aruga has announced a line-up of new accounts and projects for 2024, collaborating with clients who support the creative economy in Queensland. The agency has welcomed the likes of Queensland Symphony Orchestra, The Empire Theatre Toowoomba, and the Affordable Art Fair (Brisbane and Sydney) as new clients.

Aruga will also be continuing their work with Brisbane Festival for the seventh consecutive year, and will be working with Tourism and Events Queensland (TEQ) for a third year, to help boost attendance at World Science Festival Brisbane. They will also continue working with TEQ on the Queensland Destination Events Program (QDEP), assisting in the promotion of 33 events spanning 12 regions across Queensland, including supporting the rollout of nine new events.

New campaigns in 2024 will also be rolled out for returning clients, including Brisbane Comedy Festival, Brisbane Writers Festival, La Boite Theatre, Australasian Dance Collective and The Little Red Company.

Aruga's Co-Founder, Donna Kramer emphasised the agency's dedication to highlighting the diverse and creative landscape of Queensland and Australia, saying: "At Aruga, we are passionate about celebrating our unique local cultural identity and showcasing our stories.

"Through our continued commitment to cultural projects and partnerships, we aim to amplify the voices of local artists and communities, fostering creativity and cultural exchange.

"Beyond its intrinsic value to the community, the arts also play a crucial role in driving economic growth and tourism."