Espresso Communications, a full-service public relations agency focused on supporting clients in deep-technology sectors, has announced the appointment of Jasmine Mayo as Group Account Director. In her new role, she will be responsible for driving strategy development across Espresso’s suite of clients, overseeing its PR and consulting activity.

Jasmine joins the agency after spending over 13 years leading communication campaigns for startups, as well as global technology brands, including Electronic Arts, SEGA, and NetEase.

Espresso's Managing Director, Cath Arnott said: "Jasmine is a results-driven professional with global experience and a strong ability to solve sophisticated communications challenges that fast-growth companies often encounter, including helping the market and the public understand the benefits that complex technologies enable.

"In line with our reputation as trusted advisors, Jasmine will assess communications holistically and strategise with clients’ broader business objectives front-of-mind. She will also drive the Hello Espresso group’s expansion into professional consulting services across a new range of disciplines."