Brand tech group, Gusto Collective, has announced its acquisition of Mercury Integrated. With the addition of the Singapore-based luxury-marketing firm and its recently established office in Malaysia, Gusto aims to advance in its growth strategy in APAC. This partnership follows its acquisitions of Hong Kong augmented reality firm, 26Hz, in 2021 and Shanghai-based Reuter Communications in 2020.

Aaron Lau, Gusto Collective's CEO & Founder, commented of this news, "The partnership with Mercury Integrated marks an important step forward for Gusto Collective, giving the company a truly pan-Asian presence while also doubling down on our commitment to the luxury sector, which has been at the forefront of technology adoption."

Mercury Integrated's Founder, Tjin Lee, further remarked that "Joining Gusto Collective is an extraordinary opportunity to combine Mercury Integrated's extensive experience in Singapore's marketing and events industry with the emerging technologies that Gusto Collective is pioneering."