Accolade Wines has appointed Red Havas as its public relations agency of record following a competitive tender process. The agency is charged with furthering the brand presence of Accolade Wines’ portfolios including Hardys, Grant Burge, St Hallett, Croser and Banrock Station; and landscape disruptors such as Jam Shed.

Red Havas Australia's remit will encompass brand PR strategy and activation, content development, media relations, publicity, and influencer relationships, building on the existing relationship between Accolade Wines and Havas Media, which has held the media account since 2022.

CEO of Red Havas Australia, Shane Russell said: "We feel privileged to be appointed as the public relations agency for Accolade Wines, and can’t wait to showcase the rich history of its diverse portfolio of brands in Australia. Our partnership is also a great win for the Havas Village where we already retain the media account. For Red Havas, this collaboration strengthens our existing impressive client set, whilst complementing our strategic ambitions in the lifestyle space."