Independent agency, HERO has strengthened its PR and Social service offering, with Ebony Santin moving from AMPR to join the Melbourne team as Communications Director. The new role will see her work nationally across HERO’s client portfolio within its three offices in Melbourne, Sydney and Brisbane.

Previously Senior Communications Manager at AMPR, Ebony has led communications across events, activations, partnerships, press and social strategy campaigns. Her experience spans a range of clients, including Accent Group, Swisse, Chemist Warehouse, PUMA, Elizabeth Arden and Revlon, whilst also working across event campaigns, including as project lead on the NGV Gala and supporting the 2020 Formula 1 Rolex Australia Grand Prix campaign.

Creative Chairman and Founder of HERO, Ben Lilley said: "We couldn’t be more excited to welcome Ebony to the HERO team. Her PR and events expertise and strategic prowess are perfectly attuned to the needs of our clients’ integrated communications. She is well-connected and results-driven and brings extensive public relations and strategic marketing experience working on some of Australia's most high-profile brands. Ebony is adept at aligning business objectives with concepts that tap into current culture to reach and positively influence target audiences.”