Integrated communications agency, PRecious Communications, has unveiled a new leadership team following recent senior appointments, with the aim to strengthen its operations across greater Southeast Asia.

• Founder of the agency, Lars Voedisch, has assumed the role of Group Chief Executive Officer.
• Allanjit Singh is now Chief Commercial Officer. With more than two decades of operations experience in the marketing and communications industry, he has worked with companies including Havas and Zeno Group.
• Shio Jyh Huat has joined the leadership bench as Chief Finance Officer.
• Sharon Koh has been appointed Regional Head of People and Culture.

“We looked into the changing requirements of our clients, what new generations of colleagues are expecting from their employer, and generally what is needed to strengthen PRecious for the next phase of growth along an integrated marketing communications value chain,” Lars shared.

“The new senior leadership team’s wealth of experience, spanning major brands and industries, allows us to not only build upon our decade-long foundation but also to evolve and innovate as we navigate the ever-changing communications landscape”.

Allanjit remarked, “The next phase focuses on leveraging recent investments in talent and capabilities, allowing PRecious teams to function as strategic partners to clients and focus on business outcomes through our integrated delivery models. Our established regional presence is optimally positioned to drive client success across the full spectrum of executions. This has involved implementing new workflows where necessary, refining onboarding processes, and employing innovative approaches to address evolving client needs”.