Keep Left has been appointed as the creative and PR agency of record for global travel insurer, PassportCard, following a competitive pitch. The agency has been appointed to create an integrated brand campaign to launch PassportCard in Australia, supported by a PR and influencer program.

Keep Left Managing Director for Sydney, Katarina Farrell said: "It’s brilliant to see our earned creative approach resonating and Ideas People Choose coming to life in the work.

"Our team really zoned into the psyche of PassportCard’s customers and how they feel when something goes wrong on a trip. This provided fertile ground for a creative platform that would engage the audience and deliver PassportCard’s USP strongly."