Former Journalist, Lum Chih Feng, has set up an investor relations, PR and strategic branding advisory firm, Impact Advisory. The Malaysia-based firm focuses on brand building for various businesses from listed companies and large corporations to micro, small and medium enterprises within the capital and financial markets.

Chih Feng has more than two decades of experience in journalism, having worked at the Oriental Daily News for 14 years. He was most recently a Content Manager and Announcer at CITYPlus, a Chinese business radio station for more than six years.