Ogilvy Indonesia has appointed Fernando Sarael as its new Head of Content. In this new role, Fernando will lead a team of more than 30 people, including content strategists, designers, and writers.

Prior to this expanded remit, Fernando led the Wyeth Nutrition business, receiving some accolades in Indonesia and APAC marketing award shows while contributing to the brand’s business growth, during his tenure as Business Director at the agency.

“Ogilvy Indonesia innovates and creates at the intersections of capabilities to bring the best possible growth solutions for our clients. Fernando has successfully led our key businesses for whom we deliver content as a core service. With his expanded role, Fernando now has the opportunity to work across multiple brands in the Agency and accelerate how they deliver content that impacts brand and business growth. I am confident that with Fernando at the help, Ogilvy Content Studios will grow even more,” said Executive Director and Head of Operations Samir Gupte.

"I'm excited to expand my role at Ogilvy and take our content offering to the next level. With our talented team and innovative technology, we can create impactful and personalized content that packs a powerful punch!” said Fernando on his new appointment.