Creative brand strategy agency, Melior has been appointed as the Australian agency of record for global luxury watch and jewellery brand, Piaget, following a competitive pitch.

Having previously worked together on three event projects back in 2022, Melior will continue their partnership with the Piaget team by working across local brand strategy, media relations and general PR, flagship events, and dressing and partnerships to support the brand’s plans for 2023 and beyond.

Melior's Founder and Managing Director, Daniel Higgins said: "We are very excited to welcome Piaget, the Maison of Extraleganza to the evolving Melior client portfolio of category leaders and industry disruptors. The growth of the relationship from best practice flagship event support, into full retainer agency of record is a testament to the supportive 360 partnership we offer our clients."