The Public Relations and Communications Association Asia Pacific (PRCA APAC) has established a new group to promote industry standards and practices in sustainability and communications. The Sustainability Group has appointed Spurwing Communications Senior Account Director, Janissa Ng MPRCA (Chair) and Redhill Senior Director of Sustainability Marta Bigio MPRCA (Vice Chair) as leads.

The volunteer-led group aims to build industry knowledge and equip PR professionals to deliver compelling and responsible brand communications on sustainability-related topics. Key initiatives that the Group has outlined for the coming year include the establishment of guiding industry principles and shared definitions for key sustainability-related terms. Current Committee Members also include:

• Kavickumar Muruganathan, Teaching Faculty Member, National University of Singapore, School of Design & Environment
• Sheena Koh MPRCA, Account Manager, Redhill
• Jose Raymond MPRCA, Director of Strategic Advisory, PRecious Communications
• Ambarwati Dwilo MPRCA, Senior Consultant, Maverick Indonesia