Publicis Groupe Singapore has announced the acquisition of Singapore's integrated communications agency, AKA Asia. The acquisition aims to bolster Publicis Groupe's strategic communications, PR, and influence offerings in Southeast Asia.

AKA will join the Groupe's regional influence practice alongside MSL Asia Pacific. The practice is led by Margaret Key, Chief Executive Officer at MSL Asia Pacific.

Founded in 2009 by Kate O'Shea and Amy Wright, AKA Asia boasts a team of over 50 communications professionals led by Chief Executive Officer, Leya Teo.

"This is an exciting time for our agency, our growing team and our clients," Leya said. "Together we have worked tirelessly to build an agency dedicated to putting its people first, empowering them to deliver innovative work that’s fearlessly creative and anchored in an earned-first approach. We look forward to leveraging Publicis’s Power of One philosophy and its diverse ecosystem for clients across Asia, and the opportunities this provides our talented team."

Amrita Randhawa, Chief Executive Officer for Publicis Groupe Singapore and Southeast Asia, said, "The AKA founders, Kate O’Shea and Amy Wright, have built an incredible operation with a solid track record for conceptualising and delivering fearless creative communications campaigns to a broad range of consumer and corporate clients. We are excited to welcome them and the team into our family."